Ernest Sabine
Chief Brand Officer @Madison Avenue Couture Inc
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WORK HISTORY
Chief Brand Officer @Madison Avenue Couture Inc
New York, NY, US
As Chief Brand Officer at Madison Avenue Couture, I lead brand strategy, creative direction, and 360° marketing for a $100 million luxury resale company specializing in Hermès, Chanel, and other rare and highly sought-after designer handbags. I oversee the full spectrum of brand and growth initiatives, including seasonal campaigns, in-house photography, paid media, lifecycle marketing, e-commerce optimization, print catalog, showroom experience, and strategic partnerships.I also spearhead the company’s AI innovation strategy, leading the adoption and implementation of cutting-edge technologies across marketing, e-commerce, and customer experience. This includes optimizing our digital ecosystem for AI-driven discovery and LLM visibility, deploying AI-powered sales agents and conversational commerce tools, and integrating generative AI into creative production, content systems, and merchandising workflows. I have positioned the brand at the forefront of emerging platforms such as ChatGPT, Google Gemini, and Microsoft Copilot, ensuring we are discoverable, relevant, and competitive in an increasingly AI-native commerce landscape.My role sits at the intersection of luxury positioning and performance, ensuring we maintain category authority while scaling revenue, strengthening client loyalty, and delivering a best-in-class experience across New York, Palm Beach, and digital channels.
EDUCATION
Columbia University
Bachelor's degree
Columbia Business School
Master of Business Administration (MBA), International Business/Trade/Commerce
ABOUT ERNEST SABINE
Award-winning Creative Director, Brand Strategist, and AI driven Marketing Leader with deep experience in fashion, e-commerce, luxury goods, and high-growth digital environments. Expert in Branding, Advertising, Creative Direction, Digital Strategy, AI-powered Content Production, and Global Marketing. Skilled in building high-performance creative organizations, scaling DTC brands, and driving measurable business impact. MBA from Columbia Business School with a focus in International Business and Commerce.Results-oriented executive with a proven record of delivering high-impact, data-driven global advertising campaigns that accelerate brand visibility, strengthen customer acquisition, and generate multi-million dollar revenue growth. Expertise in developing bold, concept-driven, omnichannel marketing that integrates digital, social, content, paid media, experiential, AI automation, and emerging creative technologies. Adept at building cohesive brand ecosystems through storytelling, visual identity systems, UI/UX, performance marketing, SEO, SEM, and influencer strategy.Recognized as an innovative leader in luxury, fashion, and lifestyle branding. Skilled in leveraging AI tools, machine learning insights, predictive analytics, and workflow automation to enhance creative output, personalize content, and scale marketing efficiently. Known for building and inspiring high-performing creative teams, optimizing DTC growth strategies, elevating paid media ROI, and delivering breakthrough campaigns that shape culture and drive long-term brand value.
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