Ernestina Adinkrah-Boatemaa

Social Media Marketing-manager @Triple A Internetshops GmbH

Berlin, DE

As the Social Media Manager at Triple A, Germany’s leading lifestyle brand, I lead the strategic and creative development of all social media efforts. I design and execute innovative content strategies that engage a vibrant community while authentically positioning the brand.I manage a broad range of content formats, from viral TikTok campaigns and Instagram stories to episodic and vlog-style collaborations with influencers and partners. Overseeing the full social media production cycle, I coordinate internal teams and external agencies to produce high-quality, brand-consistent assets for digital, event, and retail channels.My responsibilities extend to influencer marketing, including briefing, partnership negotiation, and co-branding projects, fashion, and lifestyle collaborators. I also spearhead large-scale event activations, such as CSD Pride, Fashion Week, and trade fairs —managing live content creation, community engagement, and promotional campaigns.Fueled by data-driven insights, I continuously optimize campaigns through KPI analysis and agile community management, ensuring EIS.de remains visible, relevant, and impactful across all platforms.

Macromedia University of Applied Sciences

Bachelor of Arts (B.A.), Digital Media Management

Leuphana University of Lüneburg

Bachelor of Applied Science - BASc, International Business Management & Entrepreneurship Minor: Social Media & Informationssystems

International College of Management Sydney (ICMS)

International Business Management