Eric Mills

Digital Marketing Manager @Coloplast

US

Digital leader responsible for digital strategy development and execution of digital marketing programs and tactics across the Coloplast Interventional Urology businesses.• Digital and social media channel strategy, including content strategy, development of websites and other online tools and platforms• Manage digital agencies in the development and execution of digital and social content and programs• Manage the execution of the digital tactics employed by business units including co-marketing, PPC and physician locators• Optimize user experience and conversion rates across digital properties• Manage and promote new digital tools and website features in cooperation with the IT organization, our suppliers and Marketing teams• Monitor and review metrics against KPIs and work with teams to adjust strategy and tactics accordingly

Winona State University

Bachelor of Science, Business Administration, Human Resource Management