Erlan Martinez Castro

Fulfilling marketing ideas with merch - Promotional products, apparel, and print

Role
Business Development Manager at Proforma
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

Experience

  1. Business Development Manager

    Proforma

    Jan 2019 — Present · Charlotte, NC, US

    Manage a portfolio of 300 accounts, driving 25-50% annual revenue growth through strategic sales initiatives, fostering long-term client relationships, and identifying new market opportunities to expand service offerings.• Direct multiple teams to manage end-to-end execution of promotional projects at Proforma, overseeing sourcing, design, production, and timely delivery, across several regions to achieve targets and expand market reach on a national scale.• Conduct ongoing research and attend industry networking events to identify and capitalize on emerging marketopportunities, expanding brand presence at regional and national levels to fuel business growth.• Optimized the sales pipeline, integrating CRM tools such as HubSpot to improve lead generation and closing rates.

Education

  • Appalachian State University

    Bachelor's Degree, Chemistry/ Marketing & Business

    2012 — 2015

Skills

  • Business Development
  • Teamwork
  • Team Management
  • Public Speaking
  • Research
  • Time Management
  • Marketing
  • Leadership
  • Customer Service
  • Data Analysis
  • Nonprofits
  • Retail
  • Sales
  • Microsoft Excel
  • Chemistry

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Erlan Martinez Castro — Business Development Manager at Proforma in Charlotte, NC, US | Unifers