Erlan Martinez Castro
Fulfilling marketing ideas with merch - Promotional products, apparel, and print
- Role
- Business Development Manager at Proforma
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Business Development Manager
Jan 2019 — Present · Charlotte, NC, US
Manage a portfolio of 300 accounts, driving 25-50% annual revenue growth through strategic sales initiatives, fostering long-term client relationships, and identifying new market opportunities to expand service offerings.• Direct multiple teams to manage end-to-end execution of promotional projects at Proforma, overseeing sourcing, design, production, and timely delivery, across several regions to achieve targets and expand market reach on a national scale.• Conduct ongoing research and attend industry networking events to identify and capitalize on emerging marketopportunities, expanding brand presence at regional and national levels to fuel business growth.• Optimized the sales pipeline, integrating CRM tools such as HubSpot to improve lead generation and closing rates.
Education
Appalachian State University
Bachelor's Degree, Chemistry/ Marketing & Business
2012 — 2015
Skills
- Business Development
- Teamwork
- Team Management
- Public Speaking
- Research
- Time Management
- Marketing
- Leadership
- Customer Service
- Data Analysis
- Nonprofits
- Retail
- Sales
- Microsoft Excel
- Chemistry
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