Erin Wicker

About Erin Wicker

I’m a marketing and growth executive focused on one thing: driving revenue. With…

Experience

1. Founder & CEO of the Marketing Mix

   The Marketing Mix

   Nov 2024 — Present · Sarasota, FL, US

   As the Founder of The Marketing Mix, I lead a boutique marketing agency specializing in delivering innovative marketing and strategy solutions for retail businesses and med spas. With over 20 years of experience in marketing, retail management, and healthcare, I bring a unique blend of expertise and creativity to help businesses grow, engage their audiences, and achieve measurable results.Key Responsibilities:Strategic Consulting: Develop tailored marketing strategies that align with client goals, focusing on revenue growth, customer engagement, and brand loyalty.Full-Service Marketing: Provide end-to-end solutions, including branding, social media management, email marketing, SEO/SEM, and PPC campaigns.Shopify Expertise: Certified to design and sell Shopify websites, offering custom e-commerce solutions for retail and med spa businesses.Content Creation: Craft engaging content across platforms, including blogs, social media, and email campaigns, to strengthen client brand presence.Client Success: Build lasting relationships through personalized service, strategic planning, and a focus on achieving ROI for every client.Achievements:Helped multiple med spas and retail businesses establish or enhance their digital presence, leading to increased sales and customer retention.Successfully implemented marketing campaigns that resulted in double-digit growth for clients within the first quarter of engagement.Designed and launched e-commerce platforms that streamlined operations and improved customer experiences.At The Marketing Mix, I combine award-winning marketing expertise with a passion for helping businesses succeed. By focusing on actionable strategies and measurable results, I’m committed to empowering clients to thrive in a competitive market. Let’s work together to take your business to the next level!

Education

• Texas State University

  Bachelor of Science, Marketing

• Texas State University

  Bachelor of Business Administration with a Major in Marketing, Marketing and Social Media

  1994 — 1998

Skills

• B2b Marketing
• Marketing Communications
• Facebook
• Digital Marketing
• Online Media Buys
• Brand Development
• Social Media
• Youtube
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Google Analytics
• Media Planning
• Market Research
• Direct Marketing
• Facebook Marketing
• Online Advertising
• Web Marketing
• Media Buying
• Copywriting
• Print Management
• Digital Strategy
• Social Marketing
• Advertising
• Google Adwords
• Website Development
• Rich Media Banners
• Content Strategy
• Ppc
• Sem
• Blogging
• Lead Generation
• Travel Blogging
• SEO
• Smo
• Copy Editing
• Marketing
• Eblasts
• Social Media Blogging
• Newsletters