Erin Viray-san Martin
Lifecycle Marketing @ Upgrade
- Role
- Lifecycle Marketing at Upgrade, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Erin Viray-san Martin
Lifecycle marketer known for connecting strategy with systems. I bridge big-picture marketing vision with the technical execution needed to scale. Experienced in building lifecycle programs from scratch, scaling at enterprise level, and leading lifecycle teams to deliver customer-first journeys with measurable impact.Skills: Braze (certified) • Salesforce Marketing Cloud (certified) • Marketo • Iterable • Oracle Responsys • SQL • Liquid • HTML/CSS • JSON • Cross-channel orchestration (email, push, SMS, in-app)
Experience
Lifecycle Marketing
Apr 2025 — Present · San Francisco, CA, US
Education
University of Bath
Master of Science (MSc), Development Economics and International Development
International School Manila
International Baccalaureate Diploma
UC Irvine
BA, International Studies
Skills
- International Development
- Qualitative Research
- Research
- Social Media Outreach
- Partnership Development
- Online Campaign Management
- Volunteer Coordination
- Volunteer Management
- International Education
- International Relations
- Writing Skills
- Public Speaking
- Teaching
- Community Outreach
- Account Management
- Digital Marketing
- Event Planning
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