Erin van Leer
Demand Generation Director and Growth Marketer | Revenue-driven B2B SaaS marketing leader with a healthy data obsession and a passion for strategic creativity
- Role
- Growth Marketing at Orange Logic
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Erin van Leer
I\'m a revenue marketing leader who specializes in driving pipeline and revenue growth for B2B SaaS companies. I thrive when using business analytics and artful initiatives to drive awareness and conversions at all stages of the customer journey. I work with multi-million-dollar budgets and cross-functional teams, taking a data-driven approach to building and optimizing demand generation programs for efficiency and scale. My strong background in campaigns, channel optimization, analytics, operations, and process improvement has equipped me to consistently enhance lead/customer experiences to drive revenue & brand awareness. I am well versed in SEO and SEM strategies, project management, ABM strategy, and relationship development.Explore my work here or at
Experience
Growth Marketing
Oct 2025 — Present · Irvine, CA, US
Education
California State University, Fullerton
Bachelor of Arts, International Business with a Minor in German
Nürtingen-Geislingen University (HfWU)
Study Abroad, Germany, International Business, Marketing, German
Skills
- Brand Management
- Wordpress
- Editing
- Event Planning
- Customer Relationship Management (Crm)
- Public Speaking
- Zapier
- Leadership
- Typo3
- Marketo
- Digital Marketing
- Video Production
- Project Management
- Budget Management
- Advertising
- Content Management Systems (Cms)
- Trade Show Planning
- Product Development
- B2b Marketing
- New Business Development
- Adobe Creative Suite
- Microsoft Office
- Customer Service
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