Erin Tsutsumoto

About Erin Tsutsumoto

I enable inclusive user experiences and equitable organizational culture using user-centered approaches. With over 6 years of experience design and research experience, I\'ve led a diverse range of projects conducting user research studies and translating user insights into actionable recommendations. I specialize in qualitative research approaches including qualitative in-depth interviewing, usability testing, tree testing, contextual inquiry, card sorting, and survey design. My background in improving user experiences spans industries and global regions and includes an MBA specializing in human-centered design and design research from Canada’s top program. From my time as a product manager at a Tokyo-based startup to DEI consulting in Toronto to user research at Slalom Consulting to UX research at Google, I have consistently delivered improved outcomes for users, clients, customers, and stakeholders.Looking forward to connecting!My skills at a glance:• UX research (in-depth qualitative interviews, survey design, data analysis, synthesis, and translation to actionable insights)• Design thinking/ Human-centered design • User-centered artifact development (user journey maps, personas)• Account, client, stakeholder relationship management• CX and UX design• Qualitative research (interviewing, contextual inquiry, card sorting, usability testing, etc.)• Program management (budget management, program development)• Leadership and team building

Experience

1. Ux Researcher

   Charter Communications

   Jul 2024 — Present

   NOTABLE PROJECTS• Led end-to-end discovery, usability, and evaluative research for development of high-impact internal tool, including 100+ in-depth interviews, usability testing, moderated and unmoderated card sorting sessions• Conducted 15 in-depth discovery interviews and usability testing sessions to inform and test preliminary designs of internal-facing cost estimation tool. Findings drove design changes in 3 key areas of the prototype, resulting in full tool implementation and stakeholder buy-in for additional research & design.• Conducted tree testing sessions with 52 participants (13 moderated, 39 unmoderated) to test proposed company intranet information architecture structure; Resulted in actionable recommendations for taxonomy and information architecture adjustments and recommendations for overall design and educational strategies to enhance employee intranet experience.• Conducted usability tests of mini video player embedded on Spectrum News website with 10 participants to understand user perception of mini video player location on webpage, assess likelihood of increased engagement, and evaluate overall usability of the video player; User insights led to key functionality changes prior to launch.• Developed comprehensive service blueprint of the current end-to-end process of designing, printing, and shipping home internet equipment instructions; We conducted SME interviews with 5 key stakeholders and conducted onsite field research to create a comprehensive blueprint for our stakeholders; Led to stakeholder request for future state blueprint(Contract via Eliassen Group)

Education

• University of Toronto - Rotman School of Management

  Master of Business Administration - MBA, Business Administration and Management, General

  2019 — 2021

• University of Washington

  Bachelor of Arts (B.A.), Economics

  2009 — 2014

• University of Washington

  Bachelor of Arts (B.A.), Communications

  2009 — 2014

• University of Washington

  Sales Certificate, Selling Skills and Sales Operations

  2009 — 2014

Skills

• Management
• Team Building
• Outlook
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Microsoft Word
• Leadership
• Public Speaking
• Social Media
• Fundraising
• Teamwork
• Marketing
• Facebook
• English
• Event Management
• Data Entry
• Time Management
• Blogging
• Community Outreach