Erin Trowbridge

About Erin Trowbridge

I have over 15 years of experience in marketing, and a strong emphasis on digital media, content strategy, and project management. Some highlights from my career in the last few years-Led strategic marketing planning for manufacturing, e-commerce retail, and professional services companies, preparing them for growth and hiring internal staff-Managed the digital advertising recruitment strategy for a regional four-year university-Co­-led the redesign of an enterprise-level university website, a highly visible project with numerous internal stakeholders and internal/external audiences-Co­-authored and executed on major institutional plans and strategies for a regional four-year university, including the content strategy, marketing plan, web strategy, and website guidelines-Managed 20+ website projects simultaneously for clients in a variety of industries, delegating tasks and managing an eight­-person web team-Developed and managed marketing communications materials for campaigns and branding efforts, including designing and developing content for print, on­-air, and digital communications-Consulted on new website designs and launches, corporate branding initiatives, public relations and media activities, strategy development and implementation of on­/off­line integrated marketing plans, and budgeting.For more details, please contact me!

Experience

1. CEO, Fractional CMO

   Four Peas Consulting

   Mar 2017 — Present · Eau Claire, WI, US

   I work with clients who need help with their digital strategy, marketing, and content - whether that means training their internal teams, helping them develop their digital marketing strategies, or serving as an overflow valve when executing marketing tactics are bogging them down.As a Fractional CMO, I help small and mid-size companies assess their sales funnel, set a business case budget (marketing budgeting based on reality and math), gain new customers and delight existing ones through accountable marketing solutions.

Education

• Augustana University (SD)

  Bachelor of Arts, Business/Communications

  1999 — 2003

Skills

• Content Strategy
• Pay-Per-Click Advertising
• Marketing Strategy
• Media Planning
• Copywriting
• Web Design
• Social Media Marketing
• Social Networking
• Strategic Communications
• Email Marketing
• Content Marketing
• Leadership
• Project Management
• Market Research
• Meeting Facilitation
• Social Media
• Ppc
• Digital Marketing
• Search Engine Optimization (SEO)
• Press Releases
• Sales
• Web Content Writing
• Web Development
• SEO
• Content Writing
• Advertising
• Website Development
• Customer Service
• Lead Generation
• Online Marketing
• Search Engine Optimization
• Marketing