Erin Strassell

About Erin Strassell

Experienced operator, marketer, and content strategist adept at navigating complex and cross-functional organizations, with a proven track record in fast-growing start-up technology organizations. My commitment to innovation has empowered our team to drive impactful content strategies that resonate with audiences and exceed client expectations. Strong knowledge of Retail Media, Digital Marketing, Merchandising, Client Strategy and Campaign Development/go-to-market. Skilled in strategic decision making, tactical media planning, product strategy, and delivering high-impact content resulting in customer engagement rates exceeding 96%. Program, Design and Client Management: Manage multiple projects and workstreams to ensure they contribute, meet and exceed both client and company goals. Exceptional understanding of both business and technical rolls within content, advertising and technology, making me a trusted and efficient liaison between engineering, data, product, marketing, sales, and operations. Process Improvement: ability to identify inefficiencies across projects, processes and implement impactful solutions. Strong influence on product roadmaps & features/enhancements by showcasing business and user pain points, with a heavy focus on innovation and trends within digital content and user behavior.

Experience

1. Sr Project Manager - Brand Ops

   Function Health

   Feb 2025 — Present

Education

• Johannes Kepler Universität Linz

  International Business & Economics

  2018

• University of Cincinnati Carl H. Lindner College of Business

  Business Administration, Management and Operations

  2014 — 2017