Erin Santy

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERIN SANTY

I\'m a communications professional who\'s passionate about building brands and finding compelling ways to tell fresh stories about companies, products and services - particularly those that solve universal problems and strive to make the world a better place. I thrive on working in a fast-paced environment with diverse responsibilities and new challenges. I have 20+ years of experience building and executing marketing and communications programs for companies of all sizes - from scrappy, innovative startups to established, household-name brands. Over the years I\'ve worked with a wide array of brands in various industries, including:*Consumer LifestyleVerticals: automotive, entertainment, fashion, finance, food and beverage, health, home, music, nonprofit, retail, travelCompanies: Bearaby, Lexus, Method, National Center for Families Learning, Oakley, Quiznos, Rhapsody, The RealReal, Toyota, Wells Fargo, Wente Vineyards, Whole Foods Market*Consumer TechVerticals: connected home, consumer electronics, editorial, mobile, search, social, video, Web servicesCompanies: AOL, Engadget, Logitech, Microsoft, StumbleUpon, TASER, TechCrunch, TV Guide*Enterprise TechVerticals:cloud, digital living room, peripherals, security, telecom, virtualization, wirelessCompanies: AirMagnet, Avocent, Check Point Software, Citrix, LifeSize, Netopia, PlentyMy core skills include:Brand building through earned, owned and paid channelsMessaging and positioning, planning and executionCorporate and crisis communicationsProduct development strategy, launches, reviewsProactive, reactive, news-based media strategy and executionContent creation, writing, grammar, AP Style, editingSocial media strategy, creative ideation, content development, executionCorporate social responsibility (CSR) and Environmental, Social and Government (ESG)Executive media training and counselOffline activations and event planningTeam management, training and coaching