Erin Robbins
Media Director at MarketPlace
- Role
- Media Director at Marketplace
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Erin Robbins
I am curious. I am a question-asker. This allows me to continually gain a better understanding of my clients’ industries and businesses. Tell me more about your brand, your target audience, your strategies and goals. Tell me more about you. Throughout my career, I’ve held positions that combine traditional and digital paid media, PR, account service, and project management, arming me with a unique set of skills. I assist clients with strategic media planning and oversee plan execution. I lead a team of media specialists. I manage budgets, scopes of work, and status documents. I write and pitch press releases. I build and maintain relationships with the people to know in the industries I serve. I ask the questions that shape the meaningful stories that bring brands to life and create the marketing plans that get those stories in front of the people who need to see them.
Experience
Media Director
Jan 2021 — Present
Develop and pitch media and PR plans to clients• Execute media and PR plans • Establish, communicate, and track KPIs • Manage traditional and digital media team members • Support new business growth
Education
University of Illinois Urbana-Champaign
Bachelor's degree, News Editorial Journalism
2006 — 2010
Skills
- Google Analytics
- Agricultural Marketing
- Social Media
- Copy Editing
- Crisis Communications
- Publicity
- Powerpoint
- Corporate Communications
- Vocus
- Nonprofits
- Press Releases
- Event Planning
- Agriculture
- Strategic Communications
- Eblasts
- Marketing Communications
- Editing
- Blogging
- Newsletters
- Srds
- Public Relations
- Media Relations
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