Erin Holland

About Erin Holland

I’m a marketing leader who brings clarity, structure, and measurable growth to complex campaigns and organizations. With more than a decade of experience driving strategy for large-scale events, associations, and brands, I specialize in building integrated marketing ecosystems that strengthen visibility, engagement, and ROI.My expertise spans digital strategy, content development, audience segmentation, and brand positioning—combining creative vision with analytical precision to turn goals into actionable, data-driven plans. I’ve led marketing teams through every phase of the lifecycle, from strategic planning and messaging to campaign execution, analysis, and optimization.I’m known for balancing high-level strategic direction with the ability to manage the details that make it successful. As a marketing strategist and mentor, I take pride in developing clear processes, guiding teams to execute with purpose, and ensuring that every initiative ties back to measurable business outcomes.In addition to my leadership roles, I’ve consulted with organizations across multiple industries to develop targeted marketing strategies, redesign digital experiences, and launch campaigns that deliver sustained growth.

Experience

1. Head of Audience Marketing

   Informa Connect

   Dec 2025 — Present

   Marketing lead responsible for building and scaling a more strategic, data-driven audience marketing function across a portfolio of healthcare events and brands.Focus on transforming marketing from campaign execution to a performance-driven growth engine—introducing segmentation frameworks, full-funnel campaign strategy, and forecasting models to improve visibility and results.Key contributions include— Developing comprehensive audience growth strategies across multiple events, aligning marketing efforts to revenue and attendance goals— Building segmentation architecture and lifecycle strategy within HubSpot to improve targeting, engagement, and reporting— Introducing pacing models, conversion tracking, and performance forecasting to support data-driven decision-making— Establishing integrated, multi-channel campaign strategies across email, website, paid media, partnerships, and SEO— Analyzing cross-event audience behavior and registration trends to identify growth opportunities and inform campaign planning— Lead strategic planning efforts in partnership with event leadership to improve marketing effectiveness and overall performance— Provide direction and mentorship to team members while improving processes, timelines, and execution quality

Education

• Old Dominion University

  MA, Visual Studies / Marketing / Humanities

  2013 — 2019

• Old Dominion University

  BFA, Drawing and Design & Art History

  2009 — 2012

Skills

• Strategic Planning
• Social Media Marketing
• Web Design
• Social Media
• Editing
• Event Management
• Visual Arts
• Advertising
• Business Development
• Marketing
• Project Planning
• Creativity
• Organization
• Goal Oriented
• Event Planning
• Art
• Organizational Design
• Logo Design
• Photography
• Graphic Design
• Public Speaking
• Indesign
• Microsoft Office
• Adobe Creative Suite
• Social Networking
• Interior Design
• Marketing Communications
• Facebook