Erin Ocallaghan Dyer

About Erin Ocallaghan Dyer

Accomplished Marketing Director with a proven track record in brand strategy, digital media, online sales growth, and lead generation. Leveraging almost 20 years of experience to drive impactful campaigns that resonate with audiences and deliver tangible results. Passionate about crafting compelling narratives and leveraging data-driven insights to optimize marketing efforts.At CMI Limited Co, my focus is on orchestrating digital growth strategies that enhance our online presence and drive market engagement. Our team\'s collaborative efforts in content strategy, spanning SEO and competitive analysis, have been instrumental in advancing our marketing initiatives.Previously at GO2 Partners, I contributed to the development of comprehensive marketing plans, leveraging my expertise in inbound marketing and content creation. My commitment to delivering innovative marketing solutions is reflected in the successful execution of campaigns that resonated with diverse audiences and achieved our strategic goals.

Experience

1. Director of Marketing

   CMI Limited Co.

   Feb 2023 — Present · Woodstock, GA, US

   Leading the charge as the Director of Marketing at CMI, a prominent national manufacturer. Entrusted with spearheading all facets of marketing, branding, and communication strategy, including innovative approaches in digital marketing, PR, product marketing, creative services, and strategic partnerships. Thrive on developing comprehensive brand strategies, tactics, and programs to propel the company\'s market presence forward.Key Responsibilities:Conceptualize and implement robust marketing strategies to drive brand development and enhance market positioning.Collaborate closely with sales, engineering, and innovation teams to align marketing efforts with overarching company objectives.Oversee budget management, hiring, and day-to-day operations of the marketing team, ensuring seamless execution of initiatives.Foster strategic relationships and partnerships to maximize brand exposure and drive business growth.Continuously assess and optimize marketing tactics to adapt to evolving market trends and customer needs.

Education

• University of North Georgia

  A.A., Film, Psychology

  1999 — 2002

• Georgia State University

  BA, Psychology

  2002 — 2005

• Georgia State University

  BA, Film

  2002 — 2005

Skills

• Documentaries
• Social Networking
• Multimedia
• New Media
• Dvd Studio Pro
• Digital Media
• Video Editing
• Premiere
• Videographer
• SEO
• Pre-Production
• Web Design
• Editing
• Dvd
• Blogging
• Creative Direction
• Videography
• Film
• Video Production
• Web Video
• Film Production
• Social Media
• Dvd Authoring
• Digital Video
• Commercials
• Soundtrack Pro
• Youtube
• Media Production
• Camera
• Adobe Premiere Pro
• Non-Linear Editing
• Marketing
• Mac
• Motion Graphics
• Producing
• Camera Operating
• Adobe Creative Suite
• Storytelling
• Avid Media Composer
• Video