Erin Greene
- Role
- Field Marketing Manager at Diligent
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Erin Greene
I am a data-driven marketing professional with 10+ years of experience turning…
Experience
Field Marketing Manager
May 2022 — Present
As a field marketer, I am responsible for expanding brand reach and connecting the Diligent compliance solutions with key target audiences throughout the Americas region. I own the strategy, execution and reporting for activities that generate business for the organization. Product Marketing Manager | May 2022 - October 2022 • Create, implement and drive product marketing strategy for Diligent’s suite of product and service offerings • Function as a translator between what sales needs and what that means for product requirements. Conversely, translate material from the product team into actionable communications for commercial teams • Partner with business unit sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools. • Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action and crafting messaging and positioning by user/buyer persona
Education
University of Houston
Bachelor of Arts, Advertising
2009 — 2013
Skills
- Social Media Marketing
- Indesign
- Social Media
- Market Research
- Account Planning
- Advertising
- Illustrator
- B2b Marketing
- Digital Marketing
- Marketing Communications
- Media Planning
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