Erin McMahon
Senior Content Strategist @Iq Solutions
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WORK HISTORY
Senior Content Strategist @Iq Solutions
EDUCATION
Indiana University Southeast
MLS, Graphic Design and Communications
Indiana University Bloomington
BA, Philosophy
SKILLS
ABOUT ERIN MCMAHON
With 15+ years of experience in content strategy & design, I help clients create user-centric and meaningful digital experiences. As a Senior UX strategist at Palladian Partners, Inc, I craft strategic recommendations that support clients\' goals and objectives by focusing on their users\' journeys and top tasks.I also design content for digital projects using a content modeling approach, which enables the creation of structured content that is connected and scalable. I support user research, including qualitative and quantitative data, through activities such as interviews, card sorting, and tree tests. Additionally, I design and facilitate workshops internally and with clients for project discovery needs. I am passionate about improving the usability, accessibility, and effectiveness of digital products and services.
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