Erin Brett Erlandson
Director, Channel & Performance Marketing, Retail Marketing at F&G
- Role
- Channel & Performance Marketing Director at F&G
- Location
- Manitowoc, WI, US
- LinkedIn followers
- 500 followers
About Erin Brett Erlandson
Engaging communicator, collaborator, and connector with a creative and efficient approach to problem-solving. I specialize in marketing, communications, and event planning within the annuity and life insurance industry, driving strategic initiatives and fostering collaboration across teams. With expertise in organizational planning, project management, and stakeholder alignment, I lead with empathy and good judgment to deliver impactful outcomes and support business growth.
Experience
Channel & Performance Marketing Director
Apr 2022 — Present
As a marketing leader in the annuity and life insurance industry, I drive strategic initiatives that support annuity and life insurance distribution, enhance brand presence, and foster strong collaboration with sales and stakeholders. I manage and develop a high-performing team to execute innovative marketing strategies, deliver impactful communications, and optimize processes to achieve business growth objectives.I specialize in translating complex financial products into compelling narratives through multi-faceted marketing approaches that engage financial professionals and position our company as a leading provider of annuities and life insurance. My role includes overseeing communication strategy, managing product promotion, and leading content development and agenda planning for key events, ensuring they align with broader strategic goals.With a focus on innovation and continuous improvement, I am committed to enhancing our market impact, strengthening relationships with sales partners, and delivering marketing solutions that drive business success.
Education
American University
MA, Public Communication
2011 — 2013
University of Pittsburgh
Bachelor of Arts (BA), Communication
1997 — 2001
Skills
- Public Relations
- Media Relations
- Graphic Design
- Nonprofits
- Ap Style
- Copy Editing
- Marketing
- Speech Writing
- Politics
- Public Affairs
- Event Planning
- Fundraising
- Editing
- Social Media
- Press Releases
- Marketing Communications
- Journalism
- Public Speaking
- Blogging
- Management
- Non-Profits
- Strategic Communications
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