Erin Mathany
Fifa World Cup 2026 Vancouvertm Host Committee Marketing & Brand Lead @FIFA World Cup 26™ Vancouver Host Committee
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WORK HISTORY
Fifa World Cup 2026 Vancouvertm Host Committee Marketing & Brand Lead @FIFA World Cup 26™ Vancouver Host Committee
Vancouver, BC, CA
Responsible for shaping and executing the local marketing and brand strategy for FIFA World Cup 26 in Vancouver, one of the tournament’s host cities.My role focuses on- Leading integrated marketing campaigns to engage fans, media, partners, and the broader community- Elevating Vancouver’s presence on the global stage through storytelling, content, and brand experience- Supporting and protecting the FIFA brand and host city-specific brand assets and activations
EDUCATION
McGill University
Intellectual Property Institute of Canada (IPIC) - Managing Trademarks
Wilfrid Laurier University
MBA
Brock University
BSM, Sport Management
SKILLS
ABOUT ERIN MATHANY
I specialize in crafting, safeguarding, and amplifying purpose-driven sports brands.I currently lead Brand and Marketing for the FIFA World Cup 26™ Vancouver Host Committee, helping shape how one of the world’s largest sporting events comes to life in our city and across British Columbia. My focus is on building a brand that reflects the pride, diversity, and energy of the community while aligning with FIFA’s global standards.Previously, as Senior Vice President of Marketing at Vancouver Whitecaps FC, I led brand development, marketing strategy, digital content, and interim leadership of the corporate partnerships team.At the Canada Games Council, I led a full brand transformation, including a repositioning strategy, visual identity refresh, launch campaign, and website update. The work helped elevate the profile of the next generation of Canadian athletes and engaged key marketing and broadcast partners.Earlier in my career, I helped advance the Olympic Movement in Canada, specializing in commercial rights and intellectual property management, sponsor engagement, business development, and strategic partnerships.I currently serve on the Board of Directors for BC Golf and am a proud mentor through the Canadian Olympic Committee’s Emerging Leaders Development Program, supporting the next generation of leaders in sport.I am an alumnus of Brock University’s Sport Management program and have served on the Board of Trustees and as Chair of the Brock University Alumni Association, representing more than alumni.I love building brands that genuinely connect with community and creating relationships that stand the test of time.
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