Erin Thompson
Head of Product Marketing - Enterprise at Gusto
- Role
- Head of Product Marketing - Enterprise Accountants at Gusto
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erin Thompson
Technically-oriented, results driven marketing leader with an aptitude for launching products and recommending and running a wide range of marketing programs. Experience in both start-up business environments and enterprise organizations working with cloud-based and mobile technology solutions. Expertise in go-to-market strategy, marketing strategy and messaging, cross-functional team management, and sales enablement.Specialties: Go-to-market/ Launch strategy, Messaging/ positioning, Segmentation and targeting, Account Based Marketing, Data Analysis, Global MarketingProficient in: Salesforce.com, Marketo, Act-On, Adobe Suite.
Experience
Head of Product Marketing - Enterprise Accountants
Oct 2025 — Present
Leading product marketing activities for Gusto\'s enterprise accounting firm partners
Education
UCLA Anderson School of Management
MBA, Marketing and Technology
Melbourne Business School
MBA, Marketing
UCLA
BA, Business Economics
Skills
- Budgets
- Saas
- Strategic Planning
- Software as a Service (Saas)
- Business Development
- Strategy
- E-Commerce
- Program Management
- Management
- Email Marketing Software
- Marketing
- Business Strategy
- Market Analysis
- Email Marketing
- Strategic Partnerships
- Cross-Functional Team Leadership
- Data Analysis
- Marketing Strategy
- Financial Analysis
- Market Research
- International Marketing
- Business Analysis
- Online Marketing
- Marketing Reporting
- Enterprise Software
- Cloud Marketing
- Leadership
- Social Media
- Budgeting
- Product Marketing
- Trade Show Strategy
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