Erin S.

About Erin S.

I believe great product marketing is the bridge between a brand’s vision and the people it serves. Crafting the right message, positioning a product effectively, and launching it with impact - that’s my passion.I’ve worked across Fortune 100 companies, startups, and nonprofits within the healthcare space, and I’ve seen firsthand how strategic storytelling and thoughtful GTM strategies can elevate brands and drive real results. Whether it’s simplifying complex healthcare solutions or differentiating a product in a crowded market, I enjoy turning big ideas into compelling narratives that resonate.I’ve led teams, built campaigns, and tackled everything from executive and internal communications to crisis management and media relations. But at the heart of it all, my passion lies in making sure a product’s story is clear, compelling, and reaches the right people.

Experience

1. Senior Product Marketing Lead

   Cohere Health

   Sep 2025 — Present

   Lead product marketing strategy and execution for Cohere’s Payment Integrity and end-to-end claims solutions, aligning positioning, messaging, launches, and enablement across Product, Growth, Sales, and Clinical teams• Lead go-to-market strategy for new PI and claims capabilities, driving launch planning, field readiness, and adoption by translating complex technical and clinical workflows into clear, differentiated customer value• Develop and own market and buyer intelligence across health plans, including personas spanning clinical, claims, operations, and payment integrity leaders, and conduct ongoing competitive and market analysis to inform positioning and sales strategy• Enable Growth and commercial teams through sales storytelling, training, presentations, and customer-facing assets to support pipeline creation, deal execution, and expansion opportunities across the PI lifecycle

Education

• University of Florida College of Journalism and Communications

  B.S., Public Relations

• Suffolk University

  M.A., Communications - PR & Advertising

Skills

• Publicity
• Social Networking
• Social Media Marketing
• New Media
• Strategic Communications
• Strategy
• Marketing Communications
• Facebook
• Public Relations
• Internal Communications
• Media Relations
• Copywriting
• Speech Writing
• Nonprofit Organizations
• Blogging
• Social Media
• Research
• Press Releases
• Digital Media
• Training
• Corporate Communications
• Management
• Advertising
• Newsletters
• Nonprofits
• Sponsorship
• Communications Planning
• Copy Editing
• Marketing
• Fundraising
• Event Planning
• Leadership
• Event Management
• Crisis Communications
• Email Marketing
• Creative Direction
• Project Management
• Editing
• Sales