Erin Higgins

Director, Social Media | PepsiCo Foods North America

Role
Social Media Director at PepsiCo
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Erin Higgins

Digital marketer passionate about creating exceptional consumer experiences across social and digital channels for brands, ultimately driving engagement, awareness, and conversion while staying true to brand values and objectives. Specialties: Organic + Paid Social Media (Facebook, Twitter, Instagram, TikTok, etc), Integrated Marketing, Content Planning, Microsoft Suite (Word, Excel, Access, Powerpoint, Outlook), Adobe InDesign, Adobe PhotoShop, Event Planning, Windows and Mac Operating Systems.

Experience

  1. Social Media Director

    PepsiCo

    Apr 2024 — Present · US

Education

  • SMU Cox School of Business

    BBA, Marketing

    2009 — 2013

Skills

  • Advertising
  • Management
  • Photography
  • Spanish
  • Event Management
  • Indesign
  • Time Management
  • Microsoft Office
  • Public Relations
  • Inventory Management
  • Accounting
  • Teamwork
  • Marketing Communications
  • Facebook
  • Marketing Strategy
  • Microsoft Excel
  • Powerpoint
  • Social Media
  • Photoshop
  • Customer Service
  • Social Networking
  • Social Media Marketing
  • Microsoft Word
  • Event Planning
  • Marketing

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Erin Higgins — Social Media Director at PepsiCo in Dallas, TX, US | Unifers