Erin Ledbetter
Lead Strategy, Planning & Channel @ Ketchum
- Role
- Managing Director, Strategy, Planning and Channel at Ketchum
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Erin Ledbetter
I lead strategy and planning at Ketchum, partnering with companies and brands to uncover powerful insights and meaningful opportunities to connect with their audiences. My approach blends strategic rigor, creative vision, and operational excellence, ensuring every initiative resonates deeply and delivers measurable business impact.I believe an exceptional strategy must be both data-informed and human-centered. By understanding audiences emotionally, culturally, and behaviorally, I help brands create authentic connections that translate into tangible results.Throughout my career, I\'ve been privileged to lead talented teams in delivering over 30 award-winning campaigns across diverse sectors, including healthcare, consumer packaged goods, food, retail, and beauty. I\'m drawn to innovation and changes in user behavior, resulting in a career that allowed me to build deep expertise in social media, content strategy, influencer marketing, search, generative AI, and crisis management. I\'m particularly proud of the role I played in pioneering performance-based influencer marketing with Carusele. This work was powered by proprietary algorithms I helped develop and earned me recognition by Talking Influence as one of their Top 50 Industry Players globally in 2018.
Experience
Managing Director, Strategy, Planning and Channel
Nov 2024 — Present · Raleigh, NC, US
Education
Wake Forest University
N/A, Law
North Carolina State University
Bachelor of Arts, Communication
Skills
- Digital Marketing
- Community Management
- Digital Strategy
- Crm
- Google Analytics
- Content Strategy
- Advertising
- Social Marketing
- Social Media Integration
- Social Media Advertising
- Direct Mail
- SEO Copywriting
- Consumer Package Goods
- SEO
- Blogging
- Digital Media
- Online Advertising
- Web Analytics
- New Media
- Influencer Marketing
- Email Marketing
- Content Marketing
- Content Development
- Social Media Outreach
- Retail Marketing
- Digital Influence
- Social Media
- Youtube
- Content Management
- Mobile Marketing
- Social Media Marketing
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