Erin McPherson

SVP of Product, 6AMCity

Role
Senior Vice President of Product at 6AM City
Location
Boston, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Erin McPherson

As a people and strategic leader, I\'m still gaining momentum — now with 3 years experience managing a cross-country, multi-product, remote newsroom. As a writer and editor, I have more than 10 years of professional and creative experience, and more than 5 years of communications and branding experience, including social media content production and audience development. I am particularly interested in writing, editing, and branding for lifestyle magazines, news outlets, and digital publications, because I love creating beautiful, engaging content and seeing the finished product come to life on the press and on the web. This affinity has brought me to the 6AM City team, where we deliver daily local news, events — and above all, conversations — to one of the most engaged readerships I\'ve ever encountered. I am also available for freelance writing and editing opportunities and would love to work with you on content creation or branding strategies. Have news or want to connect? Be sure to say hello.

Experience

  1. Senior Vice President of Product

    6AM City

    Jan 2026 — Present · Boston, MA, US

    Oversee the Editorial + Creative Marketing leadership teamsLead personnel management and development strategiesDirect consistent Product strategy between key stakeholders and across departmentsDevelop best practices, strategic communications, workflow and process updatesSupport strategic production, distribution, and execution of national content initiatives, and track analytics, insights, and target KPIs for 19+ local productsSupport content development new product launches across the core newsletter strategyWork directly with the C-suite, managers, and other department leads to monitor content performance and financial metricsContribute to strategic company initiatives (including content planning and tech rollout)

Education

  • College of Charleston

    Bachelor of Arts (B.A.), Political Science and Government

    2006 — 2010

  • College of Charleston

    Bachelor of Arts (B.A.), English Language and Literature, General

    2006 — 2010

  • College of Charleston

    Master's of Arts (M.A.), English Language and Literature, General

    2014 — 2016

Skills

  • Editing
  • Business Strategy
  • Writing
  • Social Media Marketing
  • Branding
  • Magazine Writing
  • English Grammar
  • Presentation Development
  • Research
  • Creative Writing
  • Teaching
  • Resume Writing
  • Academic Tutoring
  • Academic Administration
  • Academic Writing
  • Customer Relations
  • Communication
  • Hospitality
  • French
  • Word Processing
  • Mac Os
  • Windows Services
  • Google+
  • Google Docs
  • Google Slides
  • Social Media
  • Computing
  • Typing
  • Office Administration
  • Profile Building
  • Website Building
  • Event Planning
  • Public Speaking
  • Wordpress
  • Microsoft Office
  • Powerpoint
  • Event Management
  • Customer Service
  • Community Outreach
  • Higher Education

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Erin McPherson — Senior Vice President of Product at 6AM City in Boston, MA, US | Unifers