Erin Kapczynski

About Erin Kapczynski

I help B2B SaaS companies in tech and media stand out and attract true demand in today’s fractionalized and fast-moving environment.Currently, I serve as a consultant and advisor to startups and mid-stage businesses, lending my expertise in demand generation, content strategy, PR, and branding—often tying these pieces together to generate growth. I love crafting highly personalized messaging frameworks to capture and communicate true value that speaks to the right people. My digital marketing journey spanned internal leadership roles, such as at a digital video platform, boasting clients such as Viacom, Yahoo, Fox, and PBS, culminating in a successful company sale to WPP.As VP of Marketing at Purch (now part of Future), I spearheaded audience and revenue growth, working directly with industry giants such as Google, Sony, and Samsung. With a track record of multiple fund-raises ranging from $2M to $270M rounds and three successful exits, I also mentor founders and strategically position companies for significant milestones.

Experience

1. Marketing Advisor

   Ouroffice, Inc

   Jan 2022 — Present

Education

• UCLA Extension

  Strategic Marketing

• American Marketing Association

  Market Research Tactics

• California State University, Northridge

  BA, Communications

Skills

• Strategy
• E-Commerce
• Brand Development Strategy
• Competitive Analysis
• Brand Development
• Marketing
• Branding & Identity
• Marketing Strategy
• Sem
• Integrated Marketing
• New Media
• Influencer Marketing
• Offline Marketing
• Direct Marketing
• Strategic Partnerships
• Online Advertising
• Digital Media
• Marketing Research
• Digital Marketing
• Advertising
• Interactive Media
• Product Marketing
• Content Marketing
• Social Media
• Social Media Marketing
• Brand Marketing
• Market Research
• Public Relations
• Interactive Advertising
• Digital Video
• Marketing Communications
• Leadership