Erin J. Santoso
Senior Director, Product Marketing @Empower
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WORK HISTORY
Senior Director, Product Marketing @Empower
EDUCATION
Western Michigan University - Haworth College of Business
MBA, Marketing
SKILLS
ABOUT ERIN J. SANTOSO
Fintech marketing leader with 20+ years of experience driving growth across Financial Services, including credit cards, personal lending, and wealth management.I specialize in product marketing, customer acquisition, and lifecycle & retention strategy, with a strong track record of bringing complex financial products to market through clear positioning, compelling storytelling, and data-driven execution. My work spans go-to-market launches, loyalty programs, and creative development, partnering closely with product, growth, and analytics teams.Relationship-driven and detail-oriented, I focus on building trusted customer experiences that scale and deliver measurable business impact.Specialties: Product marketing • Lifecycle & retention • Customer acquisition • Go-to-market strategy • Loyalty programsCertification: Six Sigma Green Belt
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