Erin Hotchkiss

Marketing and Growth Strategist, driven by data, insights and customer centricity

Role
Director, Growth Strategy at Material
Location
Montclair, NJ, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Erin Hotchkiss

I\'m a purposeful marketing and strategy leader with over 15 years of experience scaling brand and marketing campaigns and developing growth and product marketing strategies across varied industries, including entertainment, media, education, and tech. My super power lies in customer-centric messaging and partner management. My approach is characterized by diving deep to understand clients\' needs and obstacles, coupled with a compassionate and supportive leadership style to deliver exceptional results. I enjoy collaborating to lay the groundwork for teams or organizations, leveraging my skills to evaluate both tactical and strategic requirements and delivering tangible wins. Top skills:Cross-functional LeadershipBrand Campaigns and StrategyOmnichannel Growth MarketingProduct Marketing and PositioningInsights Analysis and SynthesisPartnerships and Business DevelopmentLeading through InfluenceStrategic PlanningRelationship and Partner Management

Experience

  1. Director, Growth Strategy

    Material

    Jul 2024 — Present · New York, NY, US

    Advise clients across multiple industries, including higher education, construction, finance, and tech, on growth strategy, strategic marketing campaigns, content strategy, paid media tactics, backed by audience and competitive insights.

Education

  • Bates College

    BA, History, French

    2002 — 2006

Skills

  • Strategic Marketing
  • Marketing
  • Social Media Marketing
  • Strategic Communications
  • Online Marketing
  • Public Speaking
  • Publishing
  • Event Planning
  • Digital Marketing
  • Integrated Marketing
  • Corporate Branding
  • Go-to-Market Strategy
  • Leadership
  • Research
  • Blogging
  • Facebook
  • Branding & Identity
  • Editorial
  • Customer Value Proposition
  • Product Marketing
  • Social Networking
  • Brand Awareness
  • Editing
  • Copywriting
  • Team Management
  • Content Strategy
  • Marketing Strategy
  • Wordpress
  • Strategic Planning
  • Customer Experience
  • Email Marketing
  • Customer Retention
  • Project Management
  • Digital Media
  • Social Media
  • Event Management
  • Digital Strategy
  • Direct Marketing

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Erin Hotchkiss — Director, Growth Strategy at Material in Montclair, NJ, US | Unifers