Erin Hoskins

About Erin Hoskins

Marketing executive with 20+ years of experience leading brand, digital transformation, and revenue strategy across B2C and B2B markets, including SaaS, e-commerce, subscription, and media organizations. Known for building scalable, data-driven marketing engines that align with sales, drive predictable growth, and strengthen brand positioning. Experienced in guiding companies through digital transformation, martech modernization, and go-to-market execution. A collaborative, people-first leader who builds and mentors high-performing teams and partners closely with ownership and executive peers to align marketing investments with business goals and long-term growth.

Experience

1. Chief Marketing Officer

   Continued

   Oct 2017 — Present

   Lead marketing, brand, communications, sales, and revenue strategy across two companies. Drive go-to-market strategy, brand evolution, and marketing transformation to scale growth and strengthen market position. Partner with ownership and the executive team on strategy, forecasting, and investment planning while fostering cross-functional collaboration and adoption of emerging technologies.

Education

• Simpson College

  BA, Communications

• The University of Iowa Tippie College of Business

  MBA

Skills

• A/B Testing
• Digital Media
• Interactive Marketing
• Direct Marketing
• Crm
• Web Marketing Strategy
• Social Media
• Social Media Marketing
• Marketing
• Database Marketing
• Content Strategy
• Marketing Strategy
• Interactive Advertising
• Blogging
• Lead Generation
• Digital Strategy
• Advertising
• Strategy
• E-Commerce
• Online Marketing
• Sem
• Multi-Channel Marketing
• Audience Development
• Mobile Marketing
• Customer Relationship Management (Crm)
• Content Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Management
• Omniture
• Online Advertising
• Digital Marketing
• Email Marketing