Erin Hooper

About Erin Hooper

Accomplished, highly dynamic professional with over 15 years of experience enabling full business potential by driving revenue growth, customer engagement, team leadership, and program/project execution across various industries. Proven track record of implementing robust revenue growth strategies, navigating key business drivers, and defining and establishing Key Performance Indicators (KPIs); accompanied by enhanced customer experience. Well-versed in steering high-profile programs from inception to completion within set time and budgetary constraints. Client advocate; instrumental in serving as “voice of the partner/customer” to fulfill set requirements and implement new and/or evolved changes across all organizational areas. Articulate communicator with ability to foster and retain long-term relationships with all levels of management, stakeholders, and strategic partners.

Experience

1. Senior Manager, Strategic Sales

   Minted

   Oct 2021 — Present

   Drive sales initiatives with a focus on designing and executing comprehensive GTM plans. Manage all facets of team enhancement, including recruitment, training, and mentorship to boost motivation and nurture exceptional skill set. Orchestrate comprehensive marketing strategies and lead program initiatives from inception to finalization while overseeing complex budgets. Perform comprehensive research and evaluation to uncover market potential, spurring creation and implementation of targeted sales campaigns.Designed and developed GTM strategies for business category both B2C and B2B, promoting additional revenue streams,developing robust programs designed to build customer retention and satisfaction.• Recognized for generating an annual revenue 150% over goal during the inaugural year of newly created program; progressed with accelerated speed, attaining 75% goal increase from 2022 to 2023 and set to conclude above targeted figure in the second consecutive year.• Increased sales effectiveness, upselling and cross-selling, and improved closing rates by developing and incorporating training programs.• Enhanced client interaction and experience by devising unique initiatives, such as examining Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics along with leading initiatives related to NPS and constructing cross-functional task forces tackling critical problems to enhance YoY growth.o Led Voice of the Customer initiative for comprehensive customer understanding across all platforms.• Bolstered customer conversion by initiating creative social campaigns in conjunction with the team while crafting bespoke content.

Education

• Temple University

  Master of Business Administration (M.B.A.), Strategic Management

  2016 — 2018

• Temple University

  BBA, Marketing and International Business

  2002 — 2006

Skills

• Powerpoint
• Excel
• Word
• Microsoft Office
• Promotions
• Microsoft Excel
• Microsoft Word
• Social Media Marketing
• Digital Media
• Negotiation
• Business Development
• New Business Development
• Sales
• Business Planning
• Marketing Communications
• Social Networking
• Online Advertising
• Market Research
• Marketing
• Salesforce.com
• Social Media
• Online Marketing
• Advertising
• Management
• Integrated Marketing
• Executive Management
• Market Analysis
• Marketing Strategy
• Digital Marketing
• Strategic Partnerships