Erin Hedger
Digital Project Manager Data & Insights @RSPCA
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WORK HISTORY
Digital Project Manager Data & Insights @RSPCA
Working with the Head of Data & Insight across RSPCA digital channels and products on strategy and implementation of workstreams to counteract the demise of third party cookies and loss of audience data.Leading on Stewardship Customer Journeys project, designing the project approach and plan, producing all core project documentation, managing the project team working group, building relationships and briefing in stakeholders across the RSPCA. Planning discovery sessions, requirements gathering and delivery with I.T teams and external agencies.Led on the Demise of Cookies project; delivering the project outcomes and benefits. Identifying stakeholders, gathering requirements, writing user stories, researching and identifying technical risks, managing suppliers, resourcing, KPI tracking/reporting and overall delivery.Workstreams- Google Consent Mode, consent management & Google enhanced conversions implementation- Third party cookie audit- GA4 migration, requirements gathering & customisation- GA4/SRM connector planning & implementation- Looker Studio Reports migration & rebuild- Data Layer build- 1st Party Data Strategy & Discovery- Platform research & requirements gathering- Google ads and Meta Conversions API implementation- Supporting the Digital Marketing Performance Team as required
EDUCATION
Brunel University of London
Multimedia Technology and Design BSc
Association for Project Management (APM)
Project Management
SKILLS
ABOUT ERIN HEDGER
I\'m a creative thinker and practical person with a wide range of digital experience. I…
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