Erin Taylor
- Role
- Communication Manager - Head of Communications at Cat Financial
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Erin Taylor
Global communications leader with experience driving communication strategies for…
Experience
Communication Manager - Head of Communications
Oct 2018 — Present
As head of communications for Cat Financial, the financial arm of Caterpillar Inc, I am responsible for owning and executing our corporate communications strategy. It’s my job to help 2,500 employees in 41 offices worldwide understand their role in driving customer success. In 2022, I led a team of communications professionals in achieving 98% employee communication satisfaction, an all-time high-Serve as communicator for president and CEO, drafting employee messages, talking points, presentations, video scripts and advising on communication opportunities and messaging -Lead executive communication strategy for 13 vice presidents -Align communication strategy to business goals -Own change management strategy for division -Own division communication strategy for major company initiatives -Organize town halls, quarterly results meetings, all employee meetings, leadership meetings and internal conferences -Lead team of communication professionals, videographer and graphic designer in executing communication strategy -Identify media opportunities for Cat Financial
Skills
- Publications
- Web Content
- Photoshop
- Corporate Communications
- Social Media Marketing
- Public Speaking
- Marketing Communications
- Adobe Creative Suite
- Press Releases
- 6 Sigma Green Belt
- Brand Development
- Newsletters
- Copywriting
- Indesign
- Media Relations
- Public Relations
- Mac
- Copy Editing
- Marketing Materials
- Wordpress
- Editing
- Event Planning
- Email Marketing
- Creative Writing
- Writing
- Blogging
- Publicity
- Event Management
- Promotions
- Social Media
- Community Relations
- Proofreading
- Social Networking
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