Erin Wagnild

About Erin Wagnild

Results-oriented and customer-focused marketing communications professional with over fifteen years of experience developing breakthrough global marketing programs. I have succeed by building strong partnerships and by effectively communicating to influence outcomes and achieve results. My field of expertise is diverse, and includes both consumer and commercial audiences, experience on both the agency and client side, and across the technology, telecommunications, retail, and travel categories. I\'ve developed marketing solutions for scrappy, regional start-ups, for rapidly expanding national companies, and for large global brands executing campaigns across dozens of countries. Large or small, my key strength is using strategic insights to create meaningful connections with customers and delivering key messaging through a variety of channels, including custom digital programs, social media channels, or through content marketing programs. Core skills: Marketing Communications, Media Strategy, Communications Planning, Launch Planning & Deployment, Marketing Campaigns, Integrated Marketing Campaigns, Digital Media, Social Media Strategy, Account Based Marketing (ABM), Marketing Automation, Lead Generation, Acquisition Strategy, Content Marketing, Native Advertising, Search Engine Marketing (SEM), Demand Generation, Media Optimization & Measurement, Audience Insight Development, Marketing Investment, Competitive Analysis, Agency Partnerships, Budget Management, Cross Group Collaboration, Actionable Insight.

Experience

1. Senior Marketing Communications Manager, Brand, Advertising and Research Group

   Microsoft

   Jun 2017 — Present · Redmond, WA, US

   Responsible for lead generation and new customer acquisition through paid media channels for Microsoft commercial products, including Modern Workplace (Office 365, Microsoft 365, Microsoft Teams, Project, Visio, and Surface Commercial) and Microsoft Azure. Consistently over deliver on annual lead goals and other key metrics while testing new channels, tactics and partners to help grow the business. Developed account based marketing (ABM) from a pilot program to a fully functioning, integrated media campaign. Developed new processes to be more flexible and agile, and built on learning to deliver new leads from target accounts and deliver attributable business impact.

Education

• University of Washington

  Bachelor's Degree, English Literature

  1993 — 1997

• Northwestern University - Kellogg School of Management

  Executive Education - Kellogg on Marketing

  2009 — 2009

Skills

• Sem
• Multi-Channel Marketing
• Public Speaking
• B2b
• Direct Marketing
• Customer Insight
• Strategy
• Global Marketing
• Marketing Budget Management
• Online Advertising
• Marketing Communications
• Social Media
• Digital Media
• Interactive Advertising
• Product Marketing
• Media Planning
• B2b Marketing
• Mobile Marketing
• Strategic Insights
• Demand Generation
• Interactive Marketing
• Change Management
• Agency Relationship Management
• Project Planning
• Social Media Marketing
• Competitive Analysis
• Collaboration
• Communications Planning
• Start-Ups
• Content Marketing
• Native Advertising
• Project Management
• Digital Marketing
• Marketing Communications Planning
• Media Buying
• Customer Focused Marketing
• Marketing
• Integrated Marketing
• New Media
• Oral & Written Communication Skills