Erin Hart

About Erin Hart

Product Marketing Manager with 20 years of experience spanning retail, CPG, broadcast sales, and SaaS analytics. Proven leader in go-to-market strategy, sales enablement, and brand storytelling that drives adoption, revenue growth, and customer engagement. Skilled in transforming market insights into compelling messaging and positioning, equipping sales teams with high-impact tools, and forging strong cross-functional partnerships across sales, product, marketing, and channel teams. Recognized for delivering measurable business impact, launching new initiatives, and building trustful partnerships in dynamic, high-growth environments. I thrive at the intersection of product, sales, and marketing—turning market insights into compelling positioning and equipping sales teams with the tools they need to win. My background includes managing product portfolios of 1500+ SKUs, driving a 400+ SKU rebrand in CPG, and leading live broadcast sales strategies for 75+ consumer brands. What drives me is building trusted partnerships—with teams, customers, and channel partners—to bring products to market that truly resonate. Whether it’s launching new features, creating competitive messaging, or training sales teams, I’m focused on driving product lines, go-to-market strategy, sales enablement, and brand storytelling that drives adoption, revenue growth, and customer engagement. Core skills: Go-to-Market Strategy • Product Marketing • Brand Storytelling • Sales Enablement & Training • Retail Analytics • Product Lifecycle Management • Customer Advocacy • Cross-Functional Leadership Traits: • Curious learner • Highly creative and collaborative • Natural bridge builder and problem solver

Experience

1. Product Marketing Manager

   SPS Commerce

   Jan 2023 — Present · US

   As Product Marketing Manager for SPS Commerce’s Supplier Analytics solution, I lead go-to-market strategy, sales enablement, and brand storytelling to drive adoption and revenue growth. I partner closely with sales, product, and channel teams to craft compelling positioning, messaging, and training that resonate with supplier brands and strategic partners in the retail supply chain.• Lead go-to-market and internal sales training strategy for Supplier Analytics, aligning product marketing plans with business objectives, market trends, and revenue growth targets.• Develop positioning and messaging that clearly communicates value propositions and differentiators, enabling sales teams to drive adoption among supplier brands and channel partners.• Create high-impact sales enablement tools—sales decks, product demos, feature guides, customer persona profiles, and competitive battlecards—to equip sales with resources that accelerate deal cycles.• Lead cross-functional teams in the launch of new features, driving awareness and adoption through targeted campaigns and industry-focused initiatives.• Monitor and analyze market trends to identify opportunities for product differentiation, pricing optimization, and competitive positioning.• Collaborate with Channel Partner team to create sales and marketing collateral supporting strategic partnerships in data integration and AI/ML analytics.• Conduct market research, competitive analysis, and persona development to inform product roadmap and campaign strategy.• Champion customer advocacy by integrating feedback into product and marketing strategies; identify and develop customer case studies for campaigns, sales enablement, and social media.• Launch and manage the product-market Industry analysis initiative to uncover new market opportunities, launching a tailored Analytics campaign to expand SPS’s reach into new verticals.

Education

• Gemological Institute of America

  A.J.P.

  2009 — 2010

• University of St. Thomas - Opus College of Business

  CPPM certificate

  2021 — 2021

• University of Minnesota-Twin Cities

  Retail Merchandising

  1999 — 2004