Erin Fox
Senior Content Marketing Manager @Viasat
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WORK HISTORY
Senior Content Marketing Manager @Viasat
Carlsbad, CA, US
Build cross-functional partnerships with content strategy, creative, social, and editorial teams to build brand awarenessIdentify proactive content opportunities and gaps that will support upper funnel activities and increase engagement, including but not limited to website, videos, emails, blogs, podcasts, paid media assets, infographics, newsletters, webinars, customer stories, and thought-leadership content.Develop content concepts and promotion strategies Establish key KPIs to track content performance and optimization opportunities by audience and channelIncrease inbound traffic and improve Viasat\'s organic search rankings with a targeted keywords strategy Leverage market data to optimize content formats by audience and channel.
EDUCATION
University of Central Florida
BA, Marketing
Florida Institute of Technology
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT ERIN FOX
I have over 15 years experience in marketing and communications. I\'m a proud generalist (aka swiss-army knife) who is a life-long learner - always ready to develop new skills, gain deep understanding of new markets and strategic approaches to content marketing. I am a hands-on leader who finds cross-collaboration energizing.
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