Erin Fouraker Murphy
- Role
- Bilingual Digital Marketing Specialist at Crowley
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Erin Fouraker Murphy
Skilled in optimizing digital campaigns and strategies for paid search and social media…
Experience
Bilingual Digital Marketing Specialist
Apr 2021 — Present
Plan, execute, and measure A/B and multi-channel paid media campaigns in English and Spanish. • Measure and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights within digital campaigns to optimize performance and budget spend. • Assist with the implementation of the content marketing strategy through topic development, tracking, design and implementation. • Analyze and evaluate end-to-end customer and visitor experiences across multiple channels and touch points. • Assist with the design, build and maintenance of the company’s social media channels, Search Engine Marketing and Paid Search Advertising. • Map conversion points and optimize user funnels. Create English and Spanish marketing landing pages and optimize user experience. • Collaborate with agencies and other vendor partners. Monitor digital marketing competition and provide ideas to garner more attention and gain competitive advantage. • Evaluate emerging technologies, and work with management to provide thought leadership and perspective for adoption where appropriate. • Maintain external communication via paid social media channels. • Assist in website updates and landing page creation and optimization.
Skills
- Sprout Social
- Data Analysis
- Social Media
- Final Cut Pro
- Search Engine Optimization (SEO)
- Team Leadership
- Microsoft Word
- Google Adwords Professional
- Team Building
- Google Adwords
- Project Management
- Time Management
- Hubspot
- Video Editing
- Spanish
- Event Management
- Advertising
- Powerpoint
- Sales
- Digital Marketing
- Photoshop
- Social Media Marketing
- Research
- Business Development
- Microsoft Powerpoint
- Teamwork
- Marketing Strategy
- Market Research
- Leadership
- Public Speaking
- Microsoft Office
- Marketing
- Communication
- Customer Service
- English
- Mac
- Event Planning
- Creative Writing
- Microsoft Excel
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