Erin Eisinger

About Erin Eisinger

I help companies design for what’s next — then take confident, strategic steps to make it real. With 20+ years of experience in digital strategy, UX research, and creative direction, I work with leadership teams, product organizations, and founders to navigate complexity, uncover opportunity, and accelerate growth. Whether the goal is a new product vision, a reimagined customer journey, or a website built for what’s coming, I help teams align around bold ideas and execute with clarity. Increasingly, that includes helping teams understand how AI can responsibly support their goals — not through deployment, but through literacy, alignment, and thoughtful exploration. I believe we can all work together to move intentionally and make good things.My work drives outcomes like: – Clearer product direction and strategic alignment across teams – Smarter decisions rooted in user needs and market realities – Engaging, research-backed brand and digital experiences – Future-ready roadmaps and value-aligned AI initiativesTo get there, I lead collaborative workshops, plan and conduct research, map out customer and organizational experiences, and synthesize insights into actionable frameworks for progress and growth.I consult directly with businesses and collaborate with creative and product agencies on specialized engagements. I currently lead orient(ai)tion, an AI literacy and strategy practice helping teams build understanding and explore AI responsibly.Clients and collaborators include Aflac, Symetra, Texas Mutual, QNB Finansbank, Bose, Lexie Hearing, Exploding Kittens, Johnson & Johnson, Shell Recharge, GOOD, Polymer, Neol, Cake & Arrow and See more @ erineisinger.com or https://erineisinger.substack.com/

Experience

1. Creative & Strategy Lead

   Fourbynorth Studios

   Feb 2010 — Present · Los Angeles, CA, US

   As Creative & Strategy Lead, I guide clients through moments of change—when positioning needs to sharpen, digital presence needs to evolve, or future-facing ideas need structure and direction. I work closely with founders, marketing leaders, and product teams to define strategies and create experiences that resonate with the right people at the right time.Key focus areas include: – Website and brand strategy for pre-seed to pre-IPO companies – UX research, flow mapping, and concept validation – Content strategy, product messaging, and storytelling frameworks – AI-augmented creative workflows to move fast and deliver smartSelect engagements: – Website strategy and redesign for a smart irrigation platform – Brand refresh and web presence for a fast-scaling clean energy company – Product concept, design and production for a retail prompt-card game collaboration – Digital experience design for AI-driven retail home goods product – Brand refresh, website design and platform strategy for therapy practice – On-demand design resource for multinational research company

Education

• Carnegie Mellon University

  Master of Design, Communication Planning and Information Design

  2002 — 2004

• Firestone High School

  International Baccalaureate Diploma

  1998

• Ohio University

  B.S. in Journalism, Journalism, Spanish, Middle Eastern history, Political Science

  1998 — 2002

Skills

• Wireframes
• Strategy
• Research
• Service Design
• Interaction Design
• Design Strategy
• User Research
• Graphic Design
• Design Thinking
• Experience Design
• Digital Strategy
• Brand Architecture
• Usability Testing
• Information Design
• Content Development
• User Interface Design
• Information Architecture
• User Experience
• Content Strategy
• Creative Direction
• User-Centered Design
• Web Content Creation
• Usability