Erin Griffin

About Erin Griffin

I’m a senior leader who thrives in environments where organizations are growing, evolving, and taking on new challenges. My background is in communications and marketing, but over time, my work has naturally expanded into cross-functional leadership, business strategy, and helping teams stay aligned and moving in the same direction. In my role as Senior Vice President of MarCom for Riddell – and as SVP of Corporate Communications for BRG Sports – I serve on the executive leadership team and work closely with the CEO and senior leaders across product, sales, operations, finance, legal, and HR. My focus is on shaping company direction, strengthening culture, elevating performance, and advancing Riddell’s leadership in football innovation and athlete protection. Over the past 14 years, I’ve led initiatives that drive meaningful business and organizational impact, including-Positioning Riddell as the industry leader in football technology and innovation-Leading cross-functional strategy and execution for high-profile product launches: Axiom, SpeedFlex, and InSite Analytics-Enhancing brand strength, media sentiment, and stakeholder trust across the football ecosystem-Building deep relationships with key partners including the NFL, Pop Warner, and WNFC-Establishing programs that expand access and build community impact, including Smarter Football-Launching Riddell’s inclusive culture program, strengthening values alignment, leadership accountability, and employee engagement-Supporting BRG Sports through multiple divestitures and acquisitions, ensuring clarity, confidence, and continuity across the organization. Prior to Riddell, I led integrated communications efforts at Burson Cohn & Wolfe, supporting global and Fortune 500 brands across consumer, sports, food & beverage, healthcare, retail, and technology. This experience sharpened my ability to navigate complexity, collaborate across diverse workstreams, and deliver results in fast-moving, highly visible environments. I began my career in professional sports with the AFL’s Austin Wranglers, leading team public and community relations and supporting publicity initiatives for part-owner Deion Sanders. I earned my degree with honors from Aquinas College, majoring in business administration and communication, and competing as an Academic All-American student-athlete. Across every role, I am committed to building aligned teams, advancing purposeful strategy, fostering inclusive culture, and delivering work that strengthens organizations and the communities they serve.

Experience

1. Senior Vice President of Marketing and Communications

   Riddell

   Jan 2012 — Present · Chicago, IL, US

   Vice President of Marketing & Communications, Director of Corporate Communications, Senior Communications Manager and Media Relations Manager)-Reports to the CEO as part of the company\'s executive team, helps drive company strategy, and leads communications and marketing-Develops the company\'s integrated marketing program with emphasis on brand and oversees/contributes to execution with the team and agency partners-Responsible for communications including external and media relations, issues and crisis management, and executive and internal communications including ESG, pandemic response, manufacturing footprint, and inclusion committee/ERGs-Oversees the brand\'s digital strategy including social media presence and supporting online awareness generating initiatives; partners with digital commerce team-Engages with media/industry influencers to support brand initiatives and reinforce company leadership and reputation-Provides avenues for the executive team to communicate with the broader organization via Microsoft TEAMS, company’s intranet, newsletter, email and video message from the CEO, and town hall and sales meetings-Contributes to Riddell’s product launch and marketing initiatives for core business and SaaS (analytics) and B2B and B2C sales strategy including e-commerce and customer service-Serves as the primary contact for Peyton Manning and current/former athlete relationships-Manages Riddell’s community relations, cause marketing programs and strategic football and technology partnerships including NFL (Youth & High School Strategy; Play Football Initiative), American Football Coaches Association (AFCA), Manning Passing Academy, USA Football, Pop Warner, SFIA, Oakley, Simbex, Carbon, and Netvirta, among others-Oversees and collaborates with a high-functioning team of professionals including corporate communications, creative services, digital media, e-commerce, media relations, and project management.

Education

• The University of Chicago Booth School of Business

  Executive Education - Strategic Marketing Management

  2016 — 2016

• University of California, Berkeley

  Executive Execution - Leading Strategy Execution through Culture

• Aquinas College - Grand Rapids

  Business Administration and Communication Dual Major

  2001 — 2005