Erin Duncan

About Erin Duncan

Do things different or do different things. Strategic professional and MBA graduate with six years of experience specializing in digital marketing, brand development, and content management. An enthusiastic creative thinker with a strong understanding of business practices, consumer relations, and media processes. Recognized for using collaborative leadership and innovative thought to drive measurable results. A proven team-player who can confidently handle concurrent projects, assignments, and deadlines with a focus on consistent, quality work. Eager to advance professional growth and make a lasting impact.If you are looking to contact me, please direct message me here or email at e••••••••@gmail.com.

Experience

1. Marketing Strategist

   J. J. Keller & Associates, Inc.

   May 2023 — Present

   As a marketing strategist at J.J. Keller & Associates, Inc, I am responsible for the ownership of two content management system (CMS) sites related to supplies product lines. Through Adobe Experience Manager, I am able to effectively maintain both websites with updated content, SEO recommendations, and trend tracking. Each site is used as an asset by the company to drive two-step leads for sales members, with an annual goal of 4,300 leads and warm contacts for my team. The CMS sites also act as drivers for user traffic to the company\'s retail site, where customer conversions occur.In addition to working heavily on CMS sites, I am also responsible for the content strategy related to business supplies lines. In collaboration with editors, copywriters, and graphic designers, I work to create a variety of new content pieces each month that support industry trends and business initiatives. This content includes whitepapers, compliance briefs, blogs, newsletters, emails, website copy, and checklists. In conjunction with general strategy, I am also responsible for managing the content and growth of a monthly newsletter, which has seen a 30 percent increase in subscribers under my ownership.Along with content management, I am tasked with tracking analytics related to CMS traffic, email performance, and product line sales goals. Through Google Analytics, I am able to report on CMS site traffic, engagement, and conversion. With Acoustic, a customer engagement platform, I track metrics for emails such as send rate, open rate, click-through rate, and overall performance. On a monthly basis, business intelligence (BI) reporting is used to communicate progress toward sales goals on behalf of the product lines my marketing team represents.

Education

• Ohio University

  Bachelor , Journalism - Strategic Communication | Marketing Minor | Social Media Certificate

  2015 — 2019

• Ohio University

  Master of Business Administration - MBA

  2019 — 2020