Erin Thornton

About Erin Thornton

Accomplished marketer and pop culture maven with a background in brand marketing, media planning, and content partnership integrations. Develops effective campaigns to meet objectives and deliver results. Successfully builds relationships, bringing internal stakeholders and external partners together to develop best-in-class strategic marketing solutions.

Experience

1. Senior Director, Synergy Strategy and Solutions

   ESPN

   Sep 2019 — Present · New York, NY, US

   Lead cross-Walt Disney Company efforts to drive maximum marketing and content support for both key ESPN priorities (NFL, NBA, College Football, etc.) as well as key Walt Disney Company initiatives (movie releases for Walt Disney Studios/Marvel/LucasFilm/Pixar, Parks and Resorts, Disney+, etc.)Leverage consumer insights to reach key audience segments for ESPN, determining the best Disney platforms to drive greatest effective impact and develop strategies to meet KPIs.Quarterback the collaboration process across the matrix of stakeholders impacted by Synergy efforts, including Marketing, Programming, and Production partners at ESPN as well as throughout the Walt Disney Company.

Education

• New York University

  MS, Sports Business, Concentration Marketing and Media

  2004 — 2005

• UCLA

  BA, Sociology

  1998 — 2002

Skills

• Digital Media
• Television
• Media Strategy
• Outdoor Advertising
• Strategic Partnerships
• Strategic Creative Development
• Direct Marketing
• Radio Broadcasting
• Brand Management
• Integrated Marketing
• New Media
• Marketing Strategy
• Collaborative Problem Solving
• Social Media
• Sports Marketing
• Cross-Functional Coordination
• Agency Relationship Management
• Creative Direction
• Media Planning
• Social Media Marketing
• Digital Marketing
• Marketing
• Mobile Marketing
• Digital Strategy