Erin Creeks

About Erin Creeks

Here\'s the pattern: companies crank out content because \"we need something,\" but there\'s no system behind it. No connective tissue, and often times a gap between what the brand wants to say, and what their audience needs to hear.and when.I build content ecosystems where every message, post, or platform has a distinct purpose in driving business forward. How I think about the work- Content Strategy & Systems DesignI treat content like infrastructure. What\'s the foundation? What are the load-bearing pillars? How does each piece connect to the next, and to revenue? I design multi-channel architectures where brand narrative, audience behavior, and business metrics actually talk to each other- Content Distribution & Audience GrowthGreat content in the wrong place is expensive noise. I build distribution strategies across web, email, social, video, and beyond that meet audiences where they are; giving them the the right message, at the right moment- AI & Marketing AutomationAI isn’t a strategist, it’s an amplifier. I use AI to remove operational friction: automating repetitive workflows, surfacing insights hidden in data, and enabling personalized content at scale. The result is faster execution, smarter decisions, and teams freed to focus on creative and strategic work.The future of marketing isn’t more content.When strategy, distribution, and automation align, marketing becomes less reactive, and more adaptive and intentional. That’s where I do my best work.

Experience

1. Sr Digital Marketing Manager

   Sysco

   Aug 2022 — Present · Houston, TX, US

   Developed U.S. enterprise social media strategy, increasing organic engagement by 36% and impressions by 62% YOY- Spearheaded an influencer marketing campaign that directly contributed to a 10% increase in restaurant customer sales in a two-week period- Owned social analytics, social listening, and sentiment reporting to shape social media strategy and brand messaging- Co-led the end-to-end development of a national Italian cuisine content series, owning strategy and cross-functional video production for a priority brand initiative- Owned the development of U.S. social media strategy, brand guidelines, and operational frameworks to improve consistency, scalability, and execution efficiency- Spearheaded a national PR campaign through an in-person customer collaboration event series

Education

• University of Tampa

  Bachelor's of Science, Marketing

  2002 — 2006