Erin Catalina

WORK HISTORY

EDUCATION

SKILLS

ABOUT ERIN CATALINA

I am a passionate brand strategist, with analytical and technical skills and experience, focused on driving engagement for measurable business results. For Arconic/Alcoa, I led our Digital and Creative Services team to develop, build, and lead enterprise-wide branding and strategic digital communications initiatives, ensuring a globally cohesive approach with opportunities to personalize locally. As part of the company\'s separation into two entities - and in close partnership with IT - I employed a data-based approach to craft, lead, and execute the overhaul of decades-old, decentralized, global external and internal communication platforms, ultimately building two entirely new and separate brands and their internet, intranet, and social media platforms.In my role at GNC, I led the company\'s social media organization - a small team of internal and external agency social media marketers - creating and activating content to engage and expand our fan base and ultimately drive the goals of the business. In my previous role as Sr. Manager of Digital Marketing at Heinz, I led the Digital Marketing center of excellence, acting as an internal agency consultant to brand teams, educator and thought leader on emerging technologies for the overall Marketing organization, and identifier, recommender and lead implementer of enterprise-wide technology solutions that support and facilitate the marketing function.In my 5 years with the H.J. Heinz Company, I also held the role of Brand Manager of Foodservice Ketchup, in which I led the development and launch of product solutions and campaigns focused on growing the Heinz® Ketchup brand with foodservice consumers and operators.During this time, I led the creation and implementation of Heinz Ketchup’s social media strategy, including the launch of the Heinz Ketchup facebook page in 2010, which now reaches over fans, and received recognition for developing and executing the Dip & Squeeze® Ketchup launch - an integrated marketing campaign featuring a road show, social media-driven brand experience events, digital video, mobile gaming and traffic-driving customer promotions.Before Heinz, I worked for 6+ years at Verizon Business, where as a Global Account Manager, I was responsible for selling and servicing data services to Fortune 100 companies.I\'m a marketing grad from the University of Notre Dame and 2008 UT-Austin M.B.A.