Erin Cafferty

About Erin Cafferty

I turn abstract concepts into compelling narratives and write crisp copy and content for the digital world so you can take yourself off mute. As a freelancer, I\'ve collaborated with startups, established businesses, agencies, and visionary individuals. I leverage my curiosity and expertise to breathe life into brand stories. Through carefully crafted brand messaging, I write copy and content that connects deeply with your audience and gives you the clarity you need to make an impact in your industry.I do this for- Websites- Blogs- Newsletters- Case studiesContent that connects with your audience and expresses your brand\'s value doesn\'t come from forced formulas. I ask the clarifying questions that get at the heart of what you do, your vision, and why people should support your mission. Then I write remarkable copy that sounds like you and uses UX principles to drive readers to not only support but also buy from you.\"But what are your qualifications, Erin?\" Here\'s the bit I paid a lot of money to be able to say. I went to undergrad for public relations, got my master\'s in strategic communication, and have a background in journalism - climbing the ranks from writer to Editor-in-Chief during my first four years. I always like to say that what advertisers do with $2 million, PR professionals do with $20K, and content writers like myself do with clear messaging, a dash of creativity and a generous helping of strategic intent.My favorite bit of feedback sums up my values (and value!) better than I ever could, so I\'ll let you hear it straight from a past client\'s mouth:\"Erin is an amazing copywriter! She takes the time to listen to what you need and really learn the voice of your company and then provides timely, great results. What I value the most is the way she genuinely makes you feel like she wants you and your company to succeed. I can\'t say how much of a difference it makes to work with someone who not only wants to provide a great service but does so with your own goals in mind.\"

Experience

1. Expert Panelist

   Quantified

   Jun 2018 — Present

   Review speeches from leaders and executives of top companies that want to improve their verbal and non-verbal communication skills∙ Provide both qualitative and quantitative feedback to highlight areas of improvement and mastery

Education

• Radford University

  Bachelor of Science - BS, Communication and Public Relations

• Radford University

  Master of Science (M.S.), Strategic Communication

Skills

• Leadership
• Writing
• Indesign
• Communication
• Problem Solving
• Detail-Oriented
• Copy Editing
• Teamwork
• Social Media Marketing
• Social Media
• Persuasion
• Argumentation
• Networking
• Customer Service
• Planning
• Wordpress
• Powerpoint
• Microsoft Word
• Editing
• Public Speaking
• Microsoft Excel
• Organization Skills
• Special Events
• Research
• Adobe Photoshop
• Web Content Writing
• Photography
• Time Management
• Public Relations
• Social Media Blogging
• Branding & Identity
• Blogging
• Adobe Premiere Pro
• Adobe Audition
• Facebook
• Event Planning
• Marketing
• Advertising
• Strategic Communications
• Ap Stylebook