Erin Boyle
Senior Pr Specialist @Kinaxis
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WORK HISTORY
Senior Pr Specialist @Kinaxis
I work collaboratively with the team across communications and marketing to execute a PR program that amplifies Kinaxis\' successes, product, market position, executive team and corporate story. In my day-to-day work I am engaging with colleagues and executives globally (North America, EMEA, APAC) across various functions of the business including sales, investor relations, analyst relations and executive leadership, to align and prioritize the most effective PR activity. I lead our social media strategy and content planning and support c-suite and executive leadership with their social presence and thought-leadership development across various social media channels (primarily LinkedIn). I oversee our North American PR agency and internal communications tech stack to strengthen and track the Kinaxis voice and presence across the global media landscape.Focus areas:Social media strategy & executive thought leadershipCustomer and sales promotion & content planningPress releases, media relations & pitchingAwards & speaker programsPR analytics & reportingCommunity partnership communications
EDUCATION
Carleton University
Bachelor's Degree, Communication and Media Studies, Minor in Arts Management
Humber College
Graduate Certificate, Music Business
ABOUT ERIN BOYLE
Senior-level public relations and communications professional with a passion for crafting and executing innovative campaigns that elevate brand visibility and drive audience engagement. A proven track record of securing impactful earned media across television, print, radio, and digital platforms. Bringing 6+ years of experience in media relations, social media strategy, executive communications, event support and crisis communications. Expert in developing compelling narratives and ROI-driving strategies for global corporations, entertainment agencies, public sector entities and nonprofit organizations.Keen on collaborating across teams and platforms to produce high-quality internal and external content. Known for exceptional client service, cross-functional teamwork and a results-driven mindset.
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