Erin Willis

About Erin Willis

I help homebuilders make smarter decisions by translating customer behavior into action. I focus on ensuring companies are not just data-informed, but decision-driven, connecting insight directly to outcomes. My work sits at the intersection of product, pricing, and experience — shaping what gets built, how it’s positioned, and how it performs in the market. Across my career, I’ve led efforts that: Improve margins through better product-market fit Increase sales pace by aligning with real customer demand Transform how organizations use insights — from reporting to decision-making Today, as Chief Insights Officer at Sekisui House U.S, I lead enterprise-wide initiatives that connect human insight to business performance. I believe the future of homebuilding belongs to companies that stop copying each other — and start understanding the people they build for.

Experience

1. Chief Insights Officer

   Sekisui House U.S., Inc.

   Oct 2022 — Present · Phoenix, AZ, US

   My work directly influences what gets built, how it’s priced, and how it performs in the market.Lead enterprise insights, customer strategy, and experience design across multiple homebuilding brands, translating customer behavior into decisions that shape product, pricing, and growth.Drive product and community strategy by embedding customer insights into home design, segmentation, and land positioning decisions driving higher sales pace and improved marginsInfluence pricing and sales strategy through behavioral and market analysis, improving alignment with real demand reducing disconnect between product and demand Lead customer experience transformation, integrating voice-of-customer into operations, design, and marketing improving NPS and customer satisfactionElevate insights from reporting to decision-making, embedding analytics into executive strategy and cross-functional teams accelerating decision-making across leadership teamsGuide multi-brand integration efforts, ensuring customer and market intelligence inform organizational decisions

Education

• Wharton Executive Education

  Understanding the Brain: Using Neuroscience to Deliver Better Business Results

  2025

• Wake Forest University

  B.A

• Wharton Executive Education

  Executive Presence and Influence: Persuasive Leadership Development

  2025

• Wharton Executive Education

  Global C-Suite Program

  2024

Skills

• New Home Construction
• Forecasting
• Corporate Communications
• Homebuilding
• Internal Communications
• Media Relations
• Marketing Strategy
• Budgeting
• Real Estate
• Strategy
• Negotiation
• Market Analysis
• S-1
• Analysis
• Merger & Acquisition Communication
• Consumer Insight
• Pre-Ipo
• Residential Homes
• Due Diligence
• Investor Relations
• Segmentation
• Management
• Pricing Strategy
• Marketing Communications
• Real Estate Development
• Land Acquisition
• Executive-Level Communication
• Ipo
• Strategic Planning
• Consumer Behavior
• Marketing
• Market Research
• Competitive Analysis
• Leadership