Erin Kirkpatrick

About Erin Kirkpatrick

People-centered marketing leader focused on making a meaningful difference in healthcare. Mindful and strategic with an extensive record of building brands and growing B2B, B2B2C, and B2C companies. Balances business priorities and marketing teams with a compassionate, can-do attitude in ever-evolving environments. Passionate about story telling in a way that improves lives and grows and sustains startups or large organizations. Specialties: Cross-functional team leadership, enterprise marketing, brand strategy, product marketing, customer marketing, engagement and retention marketing, growth marketing, experimentation and optimization, marketing automation, journey mapping, integrated marketing programs across owned and paid channels, PR, and corporate communications.

Experience

1. Senior Director, Customer Marketing

   Lyra Health

   Apr 2023 — Present · San Francisco, CA, US

   Currently leading the customer marketing and member engagement department which includes 20 high-performing team members across member marketing, product marketing, advocacy, and growth marketing functions.

Education

• University of Southern California

  BA, Communication

Skills

• Event Planning
• Marketing Management
• Marketing
• Networking
• Program Management
• Partnerships
• Product Launch
• Editing
• Brand Development
• Marketing Communications
• Facebook
• Integrated Marketing
• Brand Management
• Fundraising
• Personal Branding
• Product Marketing
• Social Media
• Conflict Resolution
• Sales
• Online Advertising
• Management
• Direct Marketing
• Strategic Planning
• Public Relations
• Media Relations
• Strategy
• Resume Writing
• Sales Promotion
• Career Counseling
• Leadership
• Strategic Communications
• Copywriting
• Business Development
• Coaching