Erin Askew
Creative Director (Brand + Web, B2B SaaS) | Websites That Convert • Campaigns That Perform • AI-Driven Creative Ops
- Role
- Creative Director at Syndigo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Erin Askew
I’m a Creative Director focused on B2B SaaS brand and web transformation. I build high-performing creative teams, modernize brand systems, and launch websites that actually convert. After 20+ years across agencies and tech, I’ve learned how to bring clarity to complex products—and turn that clarity into creative that drives real performance.I’ve led full-funnel campaigns, design systems, and enterprise web rebuilds for brands like Mindtickle, CaptivateIQ, Flexential, Cisco Duo, Demandbase, Netskope, Malwarebytes, PagerDuty, AWS, and more.Recent wins:• Mindtickle: Pipeline up nearly 13%, page conversions to 5.2%, organic traffic up 33%• CaptivateIQ: 31.4% increase in overall conversions, 19.4% lift in homepage views• Flexential: Full-funnel brand campaign drove 400% increase in pipeline, 200% increase in MQLs, and 250% increase in SQLs.• Built and scaled a high-performing design team, elevated brand standards, and integrated AI across the creative workflow to accelerate production and improve qualityI thrive where a brand needs direction, a website needs structure, and teams need a creative leader who can connect messaging, design, and performance.If you\'re building something bold—or your brand and website need a transformation—I’d love to talk.Portfolio: erinaskew.com
Experience
Creative Director
Apr 2026 — Present · Chicago, IL, US
Education
Western University
Bachelor of Fine Arts Honours, Studio
Sheridan College
Post Graduate, Interactive Multimedia
2007 — 2008
Dale Carnegie Training
Leadership course, Organizational Leadership
2018 — 2018
Skills
- Illustration
- Art Direction
- User Interface Design
- User Experience Design
- Digital Marketing
- Branding
- Web Design
- Interactive Media
- Advertising
- Creative Direction
- Packaging
- User Experience
- Flash
- Typography
- Interaction Design
- Photography
- Brand Development
- Mobile Devices
- Brochures
- User Interface
- Animation
- Interactive Advertising
- Brand Developement
- Visual Design
- Integrated Marketing
- Graphics
- Layout
- Corporate Branding
- Mobile Design
- Art
- Online Advertising
- Graphic Design
- Experience Design
- Branding & Identity
- Wordpress
- Creative Strategy
- Digital Strategy
- Information Architecture
- Adobe Creative Suite
- Logo Design
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