Erin A.

About Erin A.

As a senior marketing leader with over 15 years of experience, I\'ve touched nearly every aspect of marketing. Beginning my career crafting social media strategies, moving then to campaign experiences, and finally now defining product marketing strategies for major tech companies. With AI at the forefront of every company strategy, I\'m learning everything I can to enhance and improve my approach. I seek solutions in everything thing on do. Taking the needs of customers and mixing in data and research I can land successful growth-focused strategies. While at Tableau I developed strategies for customers at each stage of their engagement and defined the data analytics education marketing journeys for students, teachers, and adult learners. I\'m so proud I had a chance to work on the launch team for the Data Skills 10 Million initiative to enable data literacy education. I also serve as a board member, instructor, and course designer for the University of Washington Digital Marketing certificate program, where I have mentored hundreds of professional students. I have a Bachelor of Arts in English Language and Literature from the University of Puget Sound.

Experience

1. Senior Product and Content Marketing Consultant

   Bridge Partners

   Apr 2024 — Present · Seattle, WA, US

   Develop GTM marketing strategies for tech and consumer brands, driving global programs and campaigns.• Apply a human touch to AI strategies for rapid development of content and marketing programs to drive greater efficiency for brands.• Advise and build tech Partner programs to create collaborative co-branded content for growth and business transformation.

Education

• Annie Wright Schools

  General High School Studies

• University of Puget Sound

  Bachelor of Arts - BA

Skills

• Digital Strategy
• Digital Marketing
• Content Strategy
• Marketing
• Social Media Marketing
• Social Media
• Strategy
• User Experience
• Email Marketing
• Online Marketing
• Facebook
• Blogging
• Social Networking
• Content Management
• Google Analytics
• Creative Direction
• Wordpress
• Newsletters
• Interactive Marketing
• Web Analytics
• Copywriting
• Web Project Management
• Mobile Marketing
• Public Speaking
• Web Marketing
• Segmentation
• Community Sites
• Social Media Measurement
• Online Advertising
• Paid Social Media Strategy
• Integrated Marketing
• Digital Media
• Advertising
• Marketing Strategy