Erin Shepherd
Emory Goizueta MBA Candidate - Consortium Fellow - Forte Fellow - MLT PD Fellow - Visual Artist
- Role
- Marketing Intern at Theragenics Corporation
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Erin Shepherd
I am currently pursuing my MBA at Emory University\'s Goizueta Business School, building…
Experience
Marketing Intern
Jun 2025 — Present · Atlanta, GA, US
Launched 4 multi-channel campaigns (Men’s Health Month, ABS 2025, Brachytherapy Awareness, Prostate Cancer Awareness Month), driving a 1,100% follower increase and 84% engagement growth.Created and distributed 50+ digital assets and transitioned the team to a digital asset management system, improving content access and saving time.Produced 10+ physician interviews and 2 patient testimonials for use across website, YouTube, and social media.Led analysis and strategy for the Life After Seeds website, contributing to new page designs, branding, and copy that helped attract 1,073 users and 36+ guide downloads.Designed and ran an internal employee engagement campaign with trivia, spirit week, and a step challenge — generating shareable brand-aligned content.Presented strategic plans and performance outcomes to company-wide audience including the C-suite, aligning brand vision with corporate goals.Developed provider- and patient-facing content calendars, tailoring voice and visual strategy by platform to maximize reach and trust.
Education
Emory University - Goizueta Business School
Master of Business Administration - MBA
Georgia State University
Master of Arts - MA, Art Teacher Education
Howard University
Bachelor's degree, Psychology
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