Erin Aldinger Simpson
E-Commerce Site Optimization | Adobe Analytics, A/B Testing & Experimentation, CRO, Site Merchandising
- Role
- Digital Optimization Manager, the Company Store at The Home Depot
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Erin Aldinger Simpson
Senior digital experience and e-commerce strategist specializing in consumer electronics…
Experience
Digital Optimization Manager, the Company Store
Oct 2024 — Present
Digital Optimization Manager, 9/2025-PresentDigital Analytics, Site Experience (Contract), 10/2024-9/2025• Facilitated the launch of an A/B testing program, leading end-to-end strategy, roadmap development, test execution, and analysis for all experimentation and CRO efforts• Deliver actionable insights on e-commerce performance, presenting to cross-functional teams for weekly business reviews and post-campaign analysis to guide strategic decisions• Analyze site behavior with a focus on marketing channels, customer journeys, conversion funnels, and site optimization opportunities• Lead data visualization and dashboard creation using Adobe Analytics and Contentsquare
Education
Boise State University
Bachelor of Arts (B.A.)
Northwest Nazarene University
Master of Business Administration (M.B.A.)
Skills
- Social Media Marketing
- Event Planning
- Social Media Monitoring
- Marketing Communications
- Social Media
- Brand Management
- Content Strategy
- Marketing Strategy
- Online Marketing
- Pricing Analysis
- Strategy
- E-Commerce
- Customer Service
- Microsoft Office
- Lifestyle Marketing
- Social Networking
- Marketing
- Copy Editing
- Writing
- Market Research
- Editing
- Competitive Analysis
- Company Branding
- Analytics
- Public Relations
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