Erina Harding
Gen AI - Digital Product Owner Super app | Driving Product Innovation & Digital transformation | Immediate joiner
- Role
- Digital Product Owner Vi Super App at Vodafone Idea Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Erina Harding
I\'m a Gen AI, Digital Product Lead with 11+ years of experience in managing digital…
Experience
Digital Product Owner Vi Super App
Nov 2022 — Present · Mumbai, IN
Led the Partnerships & Postpaid vertical of the Vi Super App, integrating key partner APIs (Netflix, Amazon Prime, Hotstar, lifestyle) to expand digital offerings and drive sustained MAU growth.Defined and prioritized digital features, managing Agile sprints and backlog cycles via Jira to ensure high sprint velocity and on-time releases.Collaborated cross-functionally with design, analytics, marketing, and engineering to deliver seamless, high-conversion user journeys.Leveraged Generative AI and LLM-driven sentiment analysis on NPS data and app reviews to identify user pain points, prioritize enhancements, and improve positive sentiment by 11%.Continuously tracked KPIs including DAUs, MAUs, feature adoption, engagement, acquisition, churn %, digital penetration, and release efficiency to guide roadmap optimization.Kpis monitored - Daus / Maus/ adoption/ engagement / acq/ churn %/ digital penetration/ sprint velocity and release cycleAchievement: Launched industry-first \"Choose Your Benefits\" Postpaid model
Education
SIESCOMS, NAVI MUMBAI
MBA, marketing
2009 — 2011
Mumbai University Mumbai
Master of Business Administration - MBA
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