Erin Willigan
Marketing Director @Cord For Life
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WORK HISTORY
Marketing Director @Cord For Life
New York, NY, US
Hired by the CEO to amplify growth in both the public and private cord blood banking market. Responsible for the overall vision, planning, and execution of the company\'s corporate identity, website development, digital marketing, and affiliate marketing focused on the pregnancy and fertility markets. Develop, plan, and implement the digital marketing framework and implementation for targeted customer acquisition from awareness through enrollment, including cord blood education, social media, database marketing, organic / paid search, strategic partnerships, email campaigns.
EDUCATION
Columbia University
MS, Conservation Biology
Harvard Business School
MBA, Business
Rensselaer Polytechnic Institute
BS, Chemical Engineering
SKILLS
ABOUT ERIN WILLIGAN
A senior executive with a distinctive blend of strategic, analytical, and creative…
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