Erin Willigan

Erin Willigan

Marketing Director @Cord For Life

New York, NY, US
EMAILS
e••••••••@savingnature.com
MOBILE NUMBERS
+19•••••••34

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WORK HISTORY

Jan 2018 — Present

Marketing Director @Cord For Life

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New York, NY, US

Hired by the CEO to amplify growth in both the public and private cord blood banking market. Responsible for the overall vision, planning, and execution of the company\'s corporate identity, website development, digital marketing, and affiliate marketing focused on the pregnancy and fertility markets. Develop, plan, and implement the digital marketing framework and implementation for targeted customer acquisition from awareness through enrollment, including cord blood education, social media, database marketing, organic / paid search, strategic partnerships, email campaigns.

EDUCATION

2001 — 2003

Columbia University

MS, Conservation Biology

1985 — 1987

Harvard Business School

MBA, Business

1978 — 1982

Rensselaer Polytechnic Institute

BS, Chemical Engineering

SKILLS

StrategyBusiness StrategyInbound MarketingLeadershipMarketingProduct DevelopmentEntrepreneurshipRetail PackagingIntegrated MarketingMarket ResearchMarket PlanningBusiness DevelopmentTeam LeadershipKey Account ManagementOffset PrintingLead GenerationCommunicationConsumer ProductsAccount ManagementB2bStart-UpsTeam BuildingManagementNew Business DevelopmentStrategic PlanningMarketing CommunicationsBusiness PlanningBrand DevelopmentSalesBrand ManagementCross-Functional Team LeadershipPackagingMarketing StrategyBrand AwarenessManufacturing

ABOUT ERIN WILLIGAN

A senior executive with a distinctive blend of strategic, analytical, and creative…

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